James Blatch’s Self Publishing Launchpad: Your Comprehensive Guide to Success as an Independent Author

Course Overview

James Blatch’s Self Publishing Launchpad course is the ultimate resource for aspiring authors seeking to build a successful career in independent publishing. The course features precise strategies and proven techniques used by students to sell millions of books and grow their mailing lists exponentially.

No technical background or expertise is required to follow this course. James Blatch and his team of industry experts guide you step-by-step through the process of establishing a solid foundation for your self-publishing journey.

Course Modules

Module 1: Building Your Platform

In this module, you’ll learn how to create a powerful online presence, including setting up an author website, building a mailing list, and leveraging social media to connect with your readers.

• Websites: Choosing the right platform and essential elements
• Mailing lists: Importance, tools, and best practices
• Social media: Selecting the right channels and engaging with readers

Module 2: Pre-publication

Before hitting the “publish” button, there are crucial steps to take to ensure your book’s success. In this module, you’ll learn how to format your book, design captivating covers, craft killer hooks, and more.

• Book formatting: Formatting for various platforms
• Cover design: Insights from Stuart Bache, a designer for John le Carré and Stephen King
• Blurb writing: Tips from Bryan Cohen, a blurb-writing guru
• Reader magnets: Creating lead magnets and landing pages
• Email automation: Automating welcome emails for new subscribers
• Metadata: Boosting your book’s visibility with metadata
• Amazon Author Pages: Building and optimizing your Amazon presence

Module 3: Amazon Exclusive or Wide Distribution?

Learn the pros and cons of exclusive publishing on Amazon versus distributing your book across multiple platforms. This module will help you make an informed decision about the best approach for your book.

Module 4: Amazon Exclusive

By publishing exclusively on Amazon, you gain access to powerful tools like Countdown Deals and Free Book Promotions. In this module, you’ll learn how to optimize your book launches for Amazon’s algorithm and maximize your sales potential.

Module 5: Going Wide

Expand your reach to other digital stores beyond Amazon. This module provides strategies for selling books through multiple platforms and taking advantage of unique merchandising opportunities.

Module 6: Generating Traffic

Discover how to drive traffic to your website and sales pages using Facebook ads and BookBub’s Deals and Ads platform. Learn to sell more books and grow your mailing list with powerful marketing tools.

Module 7: Launching Your Book

A strong book launch can propel your book to the top of the charts and attract new readers. This module provides timelines, email templates, and strategies for assembling an Advance Team of superfans to support your book’s launch with reviews, feedback, and motivation.

Module 8: Getting Reviews

Learn how to secure book reviews without spending money or resorting to unethical practices. Understand the importance of reviews in driving sales and building credibility.

Tech Library

The comprehensive Tech Library provides walkthroughs and resources for navigating various services and software, including Amazon KDP, Kobo, formatting your books, delivering advance copies, building a website, and setting up mailing list providers.

Bonus Content

The course also includes valuable bonus content, such as Instagram for Authors, YouTube and Facebook Live for building an engaged community, using Pinterest to boost book sales, and access to LSP University, a vast library of premium webinars on various aspects of self-publishing.

Conclusion

James Blatch’s Self Publishing Launchpad course offers a wealth of knowledge and resources to help independent authors build a successful career in publishing. With expert guidance, proven strategies, and a supportive community, you’ll be well-equipped to navigate the world of self-publishing and achieve your goals.