Gemma Bonham-Carter’s The Passive Project: Skyrocket Your Course Business

Introducing Gemma Bonham-Carter’s The Passive Project, a game-changing program designed to help established Course Creators consistently enroll students, build an evergreen sales system, and sustainably grow their revenue to 6-figures and beyond.

What You Get with The Passive Project

• Monthly CEO Coaching Calls with Gemma: Join Gemma for a monthly workshop on hot topics, where she shares her insights and knowledge, followed by a Q&A session to answer your burning questions.
• Monthly Q&A Coaching Calls with Paid Ads Expert Melissa Litchfield: Bring your paid ads questions to Melissa’s monthly Q&A sessions, where she’ll provide conversion-focused advice to help you improve your ad campaigns.
• Quarterly Launch Clinics with Launch Expert Chelsea Wallace: Get expert feedback and guidance from Chelsea on your launch strategy during these quarterly clinics. Whether you’re planning a new launch or debriefing a previous one, Chelsea has the insights you need to succeed.
• Weekly Feedback and Support in the Students-only Facebook Group: Connect with your fellow students and receive ongoing support and feedback in this exclusive Facebook group.
• Guest Expert Series: Every quarter, Gemma brings in top minds from various fields in digital marketing to share their expertise and insights.

The Passive Project Courses

Course 1: Evergreen Experience

In this course, you’ll learn how to build a personalized, evergreen sales system that runs on autopilot. Forget pushy sales tactics and instead, create an experience that makes your leads feel seen and excited to enroll in your course. This 21-day primary evergreen funnel will sell your course 24/7, becoming the main lead magnet in your business.

You’ll also learn how to analyze your funnel’s metrics so you can optimize it as your business grows. The joy of receiving sales notifications while you’re on vacation never gets old!

Course 2: Forever Funnel

Beyond your primary evergreen funnel, you’ll want to make sales even after the 21-day period. This is where long-term email marketing comes in. In this course, you’ll learn a strategy that NO expert is talking about and build out a 6, 9, or 12-month email funnel to automate even more sales on a longer-term basis. This will provide different “pathways to purchase” for your audience and help you grow your revenue passively.

Course 3: Launch University

Evergreen sales are amazing, but layering them with live launches creates the most maximized revenue potential. Running a few live promotions a year creates hype, awareness, injects fresh life into your course, and results in a sweet sales spike in your Stripe dashboard. Inside Launch University, we’re handing over our launch playbook and plug-and-play Launch Campaigns. Use these to run chill launches when you feel inspired to (and no, you don’t have to turn off the evergreen while you do it!).

Bonus: Audience Accelerator

Once you have your evergreen system in place and chill launches planned, it’s time to pour fuel on the fire with accelerated lead growth. In the Audience Accelerator, you’ll select a “Lead Gen Sprint” each quarter to work on. These sprints include a variety of organic and paid marketing strategies to help you effectively grow your audience.

How The Passive Project Works

The Curriculum

The Passive Project includes a comprehensive curriculum with video lessons, templates, and tools that you will use to build your evergreen ecosystem, run launches, grow your audience, and streamline your operations.

The Calls

Every month, you’ll join a live group call with Gemma, where she will share new insights, behind-the-scenes of her business, new training, and dive into student Q&As. Besides Gemma’s calls, you will also get access to live calls with members of our Coaching Team for additional feedback and support.

The Community

The Passive Project isn’t just offering a course; it’s inviting you into an engaged, dynamic community of like-minded entrepreneurs. By joining us, you’re expanding your professional circle. We will help facilitate you teaming up for joint ventures, sharing visibility opportunities, and more. This isn’t just a group of ambitious peers – it’s your future collaborators, your sounding board, and your pathway to new opportunities.

Ready to take your course business to the next level? Join The Passive Project today and start building a sustainable, passive revenue stream.