Discover Your Unique Brand Positioning with Chelsea Blackwell: The One

Module 1: The Magic of You

Module one sets the foundation for your brand positioning journey by diving deep into the most crucial aspect of your business: YOU! This module will help you understand what drives you as a human and a business owner, enabling you to discover your unique strengths and value proposition.

• Lesson 1.1: Introduction and Mindset Shift #1
• Lesson 1.2: Your Story and Expertise
• Lesson 1.3: Your Values, Unique Perspectives, and Industry Gaps
• Lesson 1.4: Your Industry Purpose and Why

Module 2: Understanding Your People

After getting to know the main character (you!), it’s time to focus on the other vital component of your brand positioning: your customers. This module will help you identify the right audience for your brand and understand their needs better.

• Lesson 2.1: Introduction and Mindset Shift Activity #2
• Lesson 2.2: Wayfinding Strategy
• Lesson 2.3: Niching and Narrowing
• Lesson 2.4: [BONUS] Customer Profile Workshop

Module 3: Understanding the Problem and Offering the Solution

This module will help you gain a deeper understanding of your customers’ genuine wants and needs, enabling you to tailor your solution to meet their requirements.

• Lesson 3.1: Introduction and Integrity Statement
• Lesson 3.2: Getting Emotive and Empathetic
• Lesson 3.3: Refining the Core Problem or Need
• Lesson 3.4: Curating the Solution

Module 4: Standing Out and Differentiating

In this module, we’ll ensure that your brand is the most alluring option for your target audience by leveraging all the insights gathered so far. You’ll learn how to differentiate your brand from the competition and make it stand out.

• Lesson 4.1: Introduction and Mindset Shift #3
• Lesson 4.2: Competitive Landmarking
• Lesson 4.3: Method A: Proprietary IP
• Lesson 4.4: Method B: Values + Commitments
• Lesson 4.5: Method C: Style + Quality
• Lesson 4.6: Method D: Perspective + Personality
• Lesson 4.7: Positioning Stress Test

Module 5: How to Commit and Prove

Learn how to back up the claims and decisions you’ve made about your brand positioning in this module. You’ll develop a bank of methods to reinforce your unique position in your market.

• Lesson 5.1: Introduction and Mindset Shift #4
• Lesson 5.2: Your Commitment and Promise
• Lesson 5.3: Methods of Proof
• Lesson 5.4: Leveraging Your Commitment as Part of Your Positioning

Module 6: Claim it Challenge

In the final module, we’ll put everything you’ve learned into action by going out into the world and implementing your newfound brand positioning. This module includes a bonus Magnetic Messaging Lesson and the Claim it Challenge to help you confidently assert your position in your market.

• Lesson 6.1: Introduction
• Lesson 6.2: [BONUS] Magnetic Messaging
• Lesson 6.3: Claim it Challenge

Chelsea Blackwell

Join Chelsea Blackwell, the creator of The One, as she guides you through the process of discovering and communicating your unique brand positioning. With a focus on understanding yourself, your audience, and the market, this course will empower you to stand out and attract the right clients.