Kim Krause Schwalm’s Supplement Copy Boot Camp: Master the Art of Writing Successful Supplement Copy

Are you a copywriter looking to break into the lucrative world of supplement marketing? Or perhaps you’re a supplement company looking to take your promotions to the next level? Either way, Kim Krause Schwalm’s Supplement Copy Boot Camp is the perfect resource for you.

What You’ll Get in Kim Krause Schwalm’s Supplement Copy Boot Camp

This comprehensive course includes 5 in-depth workshops led by Kim Krause Schwalm, an A-List copywriter and supplement marketing expert. You’ll learn everything you need to know to write successful supplement copy, from understanding the unique aspects of the supplement market to crafting compelling offers and landing pages.

Module 1: The State of the Supplement Market and Why It’s Different

In this module, Kim will give you an overview of the supplement market, including the top-selling products, target audience, and best sales channels to use. She’ll also cover FDA and FTC guidelines for supplement copy, as well as tips for finding the best studies and research to support your claims.

• Supplement market overview: Top-selling products, hot nutrients, target market, top sales channels/formats, biggest players
• Supplement copy compliance: FDA/FTC guidelines and how to navigate them
• Research overview: Best studies, competitor research, collecting swipes, using AI tools

Module 2: Giving Your Supplement Promo the Huge Edge it Needs

In this module, Kim will teach you how to differentiate your supplement in a crowded market and give it the edge it needs to succeed. You’ll learn how to structure your promo to keep your prospects engaged, as well as how to maximize the use of doctors or “gurus” to boost sales.

• Stage of market sophistication: Why unique mechanism and proof are essential
• Differentiating your supplement: Standing out in a sea of competitors
• Maximizing doctors/gurus: How to use them effectively, even without one
• Structuring your promo: Keeping prospects engaged and avoiding common mistakes

Module 3: How to Beat Supplement Controls and Launch New Products

In this module, Kim will share her secrets for beating existing controls and launching new products successfully. You’ll learn how to analyze and find weaknesses in existing promotions, as well as how to craft compelling headlines and leads for your own promos.

• Beating controls: Analyzing weaknesses and finding an edge
• Deciding on the “big idea”: Best angles to use and how to weave them throughout your promo
• Crafting compelling headlines and leads: For sales pages, VSLs, and direct mail
• Driving traffic: Effective email and “lift” strategies

Module 4: Making It Impossible for Your Prospect NOT to Buy

In this module, Kim will teach you how to create irresistible offers and closes for your supplement promotions. You’ll learn how to structure your offer for maximum impact, as well as how to create upsells and cross-sells to increase revenue.

• Closing the sale: What you MUST do with supplement copy closes
• Structuring your offer: Best types and how to choose
• Creating upsells and cross-sells: Online, phone, email follow-up, in the box
• Getting reorders: The crucial lever that makes all your promos more profitable

Module 5: Supplement Client Secrets – Best Tactics for Freelancers Now

In this final module, Kim will share her tips and strategies for finding and working with supplement clients. You’ll learn how to negotiate rates and royalties, avoid bad clients, and create contracts that protect your interests.

• Finding clients
• What to charge
• Negotiating royalties
• Steering clear of bad clients
• The all-important, cover-your-butt contract must-haves
• What supplement clients are looking for

Each module of Kim Krause Schwalm’s Supplement Copy Boot Camp includes access to call recordings (video/audio) for 5 in-depth workshops (approximately 2 hours each), slide decks, transcripts, and PDFs of any samples used. Don’t miss out on this opportunity to learn from one of the best in the business and take your supplement copywriting skills to the next level.