Justin Wilcox – Focus Framework Overview

What’s Included?

  • FOCUS Online + PDF

Access both digital formats for flexibility in learning.

  • Direct Access to Justin

Ask questions and receive personal feedback from the creator himself.

  • Comprehensive Video Library

42 instructional videos with over 12 hours of guidance.

  • Risk-Free Trial

Enjoy a 14-day money-back guarantee.

Workbook Breakdown

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Justin Wilcox – Focus Framework 3

Workbook 1: Finding Early Adopters

  • Identify Key Users

Techniques for spotting your first supporters and scaling segments.

  • Customer Interactions

Master 50 strategies to engage potential users and conduct effective interviews.

Workbook 2: Offer Testing

  • Validate Your Offer

Analyze interviews, synthesize problems, and ideate solutions to design compelling offers.

  • Experiment & Metrics

Learn how to design successful experiments and track metrics to ensure offer validation.

Workbook 3: Currency Testing

  • Test Financial Viability

Use currency ladders and calculators to conduct A/B testing and refine pricing strategies.

  • Pre-Sell Strategies

Gain insights into pre-selling tactics and validate your pricing.

Workbook 4: Utility Testing

  • Feature Evaluation

Differentiate between utility testing and MVP, and learn how to test features effectively.

  • Metrics & Design

Improve customer lifetime value and viral coefficient through strategic testing.

Workbook 5: Scaling

  • Expand with Confidence

Build your development team, scale solutions and channels, and ensure you’re ready when scaling is complete.

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Justin Wilcox – Focus Framework 4

This structured approach to the Focus Framework equips you with the tools to find early adopters, test your offers, validate currency, assess utility, and scale successfully.

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