Justin Wilcox – Focus Framework Overview
What’s Included?
- FOCUS Online + PDF
Access both digital formats for flexibility in learning.
- Direct Access to Justin
Ask questions and receive personal feedback from the creator himself.
- Comprehensive Video Library
42 instructional videos with over 12 hours of guidance.
- Risk-Free Trial
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Workbook Breakdown
Workbook 1: Finding Early Adopters
- Identify Key Users
Techniques for spotting your first supporters and scaling segments.
- Customer Interactions
Master 50 strategies to engage potential users and conduct effective interviews.
Workbook 2: Offer Testing
- Validate Your Offer
Analyze interviews, synthesize problems, and ideate solutions to design compelling offers.
- Experiment & Metrics
Learn how to design successful experiments and track metrics to ensure offer validation.
Workbook 3: Currency Testing
- Test Financial Viability
Use currency ladders and calculators to conduct A/B testing and refine pricing strategies.
- Pre-Sell Strategies
Gain insights into pre-selling tactics and validate your pricing.
Workbook 4: Utility Testing
- Feature Evaluation
Differentiate between utility testing and MVP, and learn how to test features effectively.
- Metrics & Design
Improve customer lifetime value and viral coefficient through strategic testing.
Workbook 5: Scaling
- Expand with Confidence
Build your development team, scale solutions and channels, and ensure you’re ready when scaling is complete.
This structured approach to the Focus Framework equips you with the tools to find early adopters, test your offers, validate currency, assess utility, and scale successfully.
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